Beast ( /ˈbiːst/; Korean: 비스트; stylized as BEAST or B2ST) is a six-member boy band from South Korea. They were formed in 2009 by Cube Entertainment. Their members are Yoon Doo-joon (윤두준), Jang Hyun-seung (장현승), Yong Jun-hyung (용준형), Yang Yo-seob (양요섭), Lee Gi-kwang (이기광) and Son Dong-woon (손동운).
Beast has released one Korean full-length album, four Korean mini-albums, one Japanese full album and various singles. The group debuted in October 2009 with their first mini-album, Beast Is the B2ST. They released their first full-length album, Fiction and Fact, in 2011, receiving their first triple crown on M.net M! Countdown for their lead single “Fiction”. Beast made their debut in Japan with the release of their single “Shock (Japanese Version)” in the same year.
The group was originally noted for its members’ previous lack of success in the industry, as Doo-joon and Hyun-seung had been eliminated from debuting with popular boy groups 2PM and Big Bang, Jun-hyung had been a member of rotational group Xing, and Gi-kwang had debuted as a solo artist. Musically, Beast is best recognised for its singing ability, with reviews of their Fiction and Fact album describing them as “one of the most vocally talented idol pop bands in Korea.”
The group won the Bonsang award at the Seoul Music Awards in both 2011 and 2012, and went on to win the Artist of the Year (Daesang) award at the Melon Music Awards in 2011.
2009–2010: Debut and Shock of the New Era
Prior to their debut, Korean news outlets reported that Cube Entertainment would be releasing a new boy group known as “B2ST”, pronounced “Beast”. This name was changed to “Beast” before their debut, but the group retains the original stylisation in all their promotional material. Beast’s fanclub name became “B2uty”, pronounced “Beauty”, in reference to the fairy tale of Beauty and the Beast.
In October 2009, Beast held their debut showcase at the MTV GongGae Hall and made their live performance debut on KBS Music Bank with their debut single, “Bad Girl”. A documentary recording the story of the group’s debut titled MTV B2ST was filmed during this time, showing the members as they filmed their first music video and bonded with each other. Their debut mini-album, Beast Is the B2ST featured five songs, including the intro track “Beast Is the B2ST”, “Mystery” and “Oasis”. The song “Yet” (아직은, Ajigeun) was banned from airplay due to swearing in Jun-hyung’s rap. Beast won their first award, Rookie of the Month for December, awarded by the Ministry of Culture, Sports and Tourism.
In early 2010, Beast promoted their second single, “Mystery”, from the mini-album, with live performances on the weekly music shows. The members created their own humorous amateur music video for the song, featuring fellow Korean pop singers including members of Girls’ Generation and Kara. The mini-album went on to sell 40,000 copies, an unusual feat for a Korean rookie group, with the album’s original print run of 20,000 copies selling out in its first month.
In January 2010, Beast and their labelmates, girl group 4minute, signed with world-wide album company Universal Music Group for their international promotions and album launches, and began their first international promotions in Taiwan with 4minute. The group was awarded the Best Newcomer Award alongside girl groups T-ara and After School at the 19th Seoul Music Awards in February 2010.
Beast released their second mini-album Shock of the New Era in March 2010 with the lead single “Shock”. The mini album’s release took place a day earlier than scheduled after it was leaked on Youtube. The group achieved their first number-one win on Mnet’s M! Countdown with “Shock”. The album quickly sold 20,000 copies in Korea, and was certified into the Gold Disk category in Singapore. Reviews of the title track described it has having both powerful vocals and a rock-influenced strong sound, a departure from the pop feel of their debut single, and praised the complex choreography for the track in live performances.
During the promotion period for “Shock”, the group performed an orchestra version of Korean group Noel’s ballad “Despite Holding On” (붙잡고도, Butjapgodo), and were recognized as a boy group with outstanding singing ability. A digital single version of their track “Easy” from their Shock of the New Era album was released in April 2010 with the title “Easy (Sincere Ver.)”. The track used strings and piano as opposed to the hip-hop feel and electronic instruments of the original.
In August 2010, Beast received the Golden Disk Award from Singapore, Malaysia, and Thailand at the ‘2010 Summer CUBE Stars Party’ in Seoul. Beast and 4minute also became the first Korean artists to be invited to perform on the Singapore Youth Olympics pre-opening stage. The group was awarded with the Cool Star Award in the 2010 Mnet 20’s Choice Awards. American R&B musician Omarion made a surprise appearance as a guest onstage with the group as they received their award. Omarion had earlier invited Beast to perform with him after viewing a YouTube clip of the group delivering a dance performance of his single “Ice Box”.
2010: Mastermind, Lights Go On Again, and My Story
On September 17, 2010, Beast released the song “Jumeogeul Kkwak Jwigo” (주먹을 꽉 쥐고, lit. Clenching a Tight Fist) as a single from their 3rd mini-album, Mastermind. The song gained anticipation and attention from the public for the excellent vocal ability they displayed. Mastermind was released on September 28, 2010. On October 8, 2010, a week after their comeback, Beast claimed first place on KBS Music Bank with the song “Soom” (숨, lit. Breath) from Mastermind. The song was noted for its original sound and distinctive choreography. On October 23, 2010, Beast is one of the recipient of the Asia Influential Artist Award which is given to those who had gained the most attention in Asia for the year.
On November 3, 2010, Beast opened up the preorder sales for their 4th mini-album named Lights Go On Again. The album took the top 5 spots on the Mnet music charts on November 8, 2010, with their lead track, “Beautiful” debuting at 1st place, while the album’s remaining four tracks placed 2nd, 3rd, 4th, and 5th respectively. According to album sales site Hanteo, the group’s album sales showed great success, with their sales figures ranked first. On November 15, 2010, Beast released the first part of the relay music drama from the 4th mini-album on their official YouTube channel. It garnered interest from fans as well as overseas promoters and media for the style and concept of the upcoming music videos.
Beast discography entered Japan with the release of their first Japanese album, called Beast – Japan Premium Edition, on November 24, 2010. It debuted at 13th place on the Oricon weekly album charts. On November 27, 2010, Beast held their first Japanese showcase called the ‘The Legend of Beast, Vol.1’ at Tokyo Big Site in Ohdaiba, Tokyo. The members were transported to the site of the showcase by helicopter, where they were able to see a human formation of the group’s name made up of fans as a welcome greeting. The group performed 9 hit tracks, including “Bad Girl,” “Shock,” and “Soom”. They also announced plans to officially debut in Japan in February 2011.
On December 1, 2010, Beast won an award for being one of 2010’s most photogenic figures by the 11th Korean Visual Arts Festival, hosted and organized by the Korea Broadcast Camera Directors Association. On December 9, Beast was awarded with the Yepp Newcomer Award at the 25th Golden Disk Awards. According to album sold research site Hanteo Chart on December 11, 2010, Beast have sold 107,006 copies from January – October 2010 with 4 of their released mini-albums, including their first mini-album. This made Beast as the only rookie group out of all the boy/girl groups who have sold over 100,000 copies in 2010. This feat just shows the groups growing popularity. Beast held their first solo concert on December 12, 2010 at the Jamsil Indoor Stadium in Seoul. The concert’s official title was ‘Welcome to the Beast Airline’.
On December 23, plans for the release of self-composed duets by the members of the group were announced. The tracks released were “Thanks To”, a hiphop track from Yoseob and Junhyung, Hyunseung and Kikwang’s R&B track “Let It Snow”, and Doojoon and Dongwoon’s ballad track “Muni Dathimyeon” (문이 닫히면, lit. When The Door Closes). The tracks debuted at the Mnet M! Countdown stage. The songs were released on December 21, 2010 as the digital mini album My Story.
2011: Japanese Debut, 1st Studio Album,1st Asia Fan-meet Tour and plans for a 21-city world tour
The group was awarded with the Bonsang Award at the 20th Seoul Music Awards on January 20, 2011 where they performed their hit songs “Shock” and “Soom”.Beast was also listed as the No. 40 Power Celebrity according to the list released by Forbes Korea on February 24, 2011.
Beast started off their Japanese venture with the release of the music video for their first Japanese single “Shock (Japanese Version)” on February 27, 2011 and made their official debut with its release on March 16, 2011. The single debuted at number 2 on Oricon’s weekly chart, which became as the highest ranking debut single by a non-Japanese artist in Japan since Big Bang’s “My Heaven” at no. 3 in 2009. However, due to the 2011 Tōhoku earthquake, all scheduled Japanese promotions for their single were cancelled.
On May 6, Beast announced that they will be holding a fan-meet tour across Asia in July. Thanks to the explosive support they’ve been receiving from the Asian market since their debut, Cube Entertainment decided to go ahead with a large-scale promotion plan all across Asia. Representatives stated, “Fans all over Asia have been making unending requests for an international fan-meeting, which is why we’ve decided to set up one now. Fans can consider this fan-meet as an Asian tour concert.”
Beast released their first full length Korean album on May 17, 2011 titled Fiction and Fact, which contains 10 songs: 8 new songs, an Unplugged Version of their song “Lightless” and an Orchestra Version of their lead song “Fiction”. There have been generally positive reviews about Beast’s new album, saying the group has utilized their full color that has been built up over their past mini-albums. Their track “Biga Oneun Naren” (비가 오는 날엔, lit. On Rainy Days), which was released as a digital single prior to the release of their album, rose up the charts at the moment of its release. It won first place on KBS Music Bank’s May 27, 2011 episode instead of their heavily promoted lead song “Fiction”.
On May 19, 2011, while in the midst of their Fiction and Fact album promotions in Korea, Beast announced the release of their 2nd Japanese single, “Bad Girl”. The music video was released on May 26, 2011 but the single was released in stores on June 15, 2011. As opposed to their debut single, “Bad Girl” is described as a cute pop love song. The group held a two-day mini-concert titled Beast Night on June 22, 2011 at Studio Coast in Tokyo, Japan as a celebration for the release of their single. They also announced during this event that they’ll be releasing their first regular Japanese album in August.
Beast will perform as Korea’s representative artists at MTV’s “MTV World Stage Live in Malaysia 2011″ on July 24, 2011 at Malaysia’s Shah Alam. Beast is the only Korean artist to be invited this year, and is the second Korean artist, following the Wonder Girls, to ever perform on MTV’s “World Stage”.
On December 26, 2011, Representatives of Cube announced that Beast will embark on a 21-city tour in 2012. Beast will be kicking off their 21-city world tour in Seoul on February 4th, 2012, followed by Berlin, London, Spain, New York City, Los Angeles, San Francisco, Vancouver, Toronto, Singapore, Japan, Bangkok,Shanghai, Taiwan, Indonesia, Hong Kong and the Philippines. Thus far, 14 countries and 21 cities have been confirmed, with Brazil and Argentina still in discussion.
On December 26, 2011 Beast released a song with A Pink called Skinny Baby and the song was a collaboration for the school uniform brand Skool Looks. The song itself showcases the strengths of both groups and has an addictive melody and rhythm. The track was written for them by Kim Taewan and Yoon Sangjo.
2012: Plans to release digital singles, a mini-album and world tours
After only a little over two years in the industry, Beast has revealed they will be embarking on a world tour titled “Beautiful Show”. They will visit 21 cities in 14 different countries from Asia, Europe, North America, and South America. The CEO of Cube Entertainment stated, “From February to the end of April, Beast will be releasing three singles. The January release will be ballad, hip hop in February, medium dance in March and they will be releasing a final mini-album in April. Beast will be releasing their new song before the start of their world tour which will be performed for the first time at their Seoul concert on February 4, 2012 and February 5, 2012. Cube plans for Beast’s comeback sometime in April or May.
IMAGE AND ARTISTRY
On December 3, 2010, Beast attended the Patricia Field Collection fashion show located in Seoul Chungnamdong MCM Haus and was praised by Patricia Field herself for their “distinctive and modern look”. For this collection, MCM’s Heritage and Patricia Field worked together to show off a modern New Yorker style with a trendy shopper bag, backpack, clutch, and more items and any money earned from it will be donated to the ‘Korea Disaster Relief’ to benefit the civilians left homeless from the Yeonpyeong incident.
Beast was the topic of a short-lived reality show, MTV B2ST, which was hosted by MTV. The show ran on a weekly basis from August 23 – October 9, 2009, with a total of ten episodes. The program showcased their journey leading up to their debut. It was announced in March 2010 that Beast will be hosting a second season of MTV B2ST entitled MTV Beast Almighty. After last year’s broadcast debut, season 2 had fans and viewers’ wishes as the concept of the program where the members will have to pick out one wish to grant for every episode. The show ran on a weekly basis from April 10 – May 29, 2010. Beast became the protagonists of the variety show Idol Maid running on a weekly basis from July 21 – October 13, 2010. The group also had a cameo on the sitcom More Charming by the Day.
Beast was selected as a PR envoy to promote the audition program Global Super Idol, which will air in November, 2011. Beast will be attending the preliminaries in Korea, Thailand, and China to encourage the contestants and give advice. Global Super Idol is a global audition program that pits finalists from Thailand and China against finalists in Korea. All the finalists will attend the main show in Korea. Since Beast is very popular in Asian countries, including Thailand, Japan, and China, their popularity will help the show become popular too by performing their songs for fans and contestants from all over the world.
Beast has been chosen as the new models for the Young TD Casual CLRIDE.N to match well with the trendy and casual brand concept. This will be their first time being clothes models from the 2010 Fall/Winter collection from CLRIDE.N. They will be modelling their clothing in a trendy British vintage style. Shin Se Kyung and Beast were chosen as the models for BBQ Chicken after the Wonder Girls, and they will be filming the commercial for BBQ Crispy Chicken. Beast was also chosen as ambassadors for ‘Seoul Character Rising Licensing Fair 2010’ co-hosted by both Korean Contents Promotions & Co-Ex on July 12, 2010.
During the “Super Concert Wonderful Jeju” special for SBS’s Inkigayo on April 14, 2011, Cube label mates Beast and 4minute teamed up for a collaboration music video to promote Jeju Island. With the beautiful natural scenery of the island as their backdrop, the two groups sang a song to both raise awareness and promote tourism towards the island.
Beast, alongside 4minute and Supernova, participated on the runway stage of wedding fashion designer Yumi Katsura’s ‘2011 Paris GRAND COLLECTION IN TOKYO’ fashion show in Tokyo, Japan. The group showed their aspects as a model and presented the unique Asian feel combined with traditional Japanese culture, keeping with the theme ‘Renaissance Japan’.
Beast, 4minute and G.NA were chosen as the official ambassadors by Korean Airports Corporation for their world-class Gimpo International Airport, which handles domestic and international flights alongside Incheon International Airport.
IUCN also known as the International Union for Conservation of Nature, had announced that Beast had become their official endorsement models for 2011 Musilympic, the One. Beast members had also took the time signing the official endorsing t-shirts for Musilympic, the One, which added more importance to the meet up. Also, the t-shirt displayed an image of shouting for help to save the polar bears, which had faced major disruption due to the environmental changes. Beast will be performing for Musilympic, the One concert on the September 30, 2011.
On August 17, 2011, Beast became the first ever Korean celebrity group to model for the American vintage casual brand, Beatoy. Representatives of Beatoy said, “Beast is one of the most popular male idol groups today, and as our brand’s target consumer base is in the age range of teens to 20’s, we’re sure that they’ll direct our brand’s image towards a positive direction.” The director for Beatoy added, “Vito’s identity as an American vintage casual brand combined with Beast’s modern, yet free-spirited image is sure to create a synergistic effect.”
On October 20, 2011, Cometic brand A’PIEU has appointed Beast as their newest models. A representative from the brand’s marketing team remarked, “The members of B2ST are multi-talented entertainers; they not only sing, but write and compose their own music, act in dramas and make appearances on variety shows… They possess the sensitive and pure image of young boys, as well as intense masculine charisma at the same time, and it will work will with our own concept.”
On December 15th, Italian sportswear brand ‘FILA’ released a few photos from the ‘2012 FILA B2ST Collection‘ photoshoot!heir ‘school look’ photoshoot emphasized their colorful backpacks and shoes, which the boys aptly showed off while displaying their athleticism and charisma. A staff on set commented, “B2st possesses an outgoing and chic charisma which matches well with FILA’s new collection concept, and thus, were chosen as the new models. We hope to get closer with our consumers hand in hand with B2ST.”
On November 25, 2009, it was announced that the group would release the song “Crazy” in promotion for the film, Attack the Gas Station 2. On January 25, 2010, the group participated in the God of Study official soundtrack, with the song “Ready Go”, which topped various charts.
From June 16–20, 2010, Beast participated in the ‘K-pop Meets P-pop’ concert that took place at the Araneta Coliseum in Manila, Philippines. They joined in with a charitable foundation that supports single mothers in the Philippines. This concert not only had Beast, but also other Philippine pop stars such as XLR8, etc.
4minute and Beast has been chosen as the mains on July 10, 2010 where they appeared before a living room audience through Signal Music in SBS’s People Looking for Laughter. On October 12, 2010, KBS Broadcasting systems collaborated with Beast to make a soccer anthem for the national football team of Korea. On 23 October the band represented Korea and performed at the 7th Asia Song Festival, organised by Korea Foundation for International Culture Exchange, at the Seoul Olympic Stadium.
On November 26, 2010, Beast members had created the theme song for the ‘University Music Festival’ with a self-written song. However, it was just a congratulation stage performance that they had accepted due to request as three of the members are attending in Dongshin University. On December 2, 2010, the group released the song “Loving U” in promotion for the sitcom, All My Love. On January 5, 2011, the group released another OST song titled “Neo Ttaemuningeol” (너 때문인걸, lit. Because Of You) in promotion for the drama, My Princess.
Beast participated in the remake album of Japanese singer-songwriter/actor, Fukuyama Masaharu. Beast’s remake, “Rainbow” which was used as a drama theme song. The addition of Beast’s vocals was said to have given the fun song an interesting dynamic.
Beast’s Yoseob, Dongwoon, and Junhyung have teamed up to deliver a smooth R&B track for the OST of MBC’s new drama, I’m a Flower, Too. Titled “Dreaming”, the song expresses a man’s longing for his lover, who abandoned him in reality, yet still frequents his dreams. The song was co-composed and penned by Junhyung and Kim Hyun Woo.
On December 5 Beast performed in London at the United Cube Concert with fellow label artists 4minute and G.NA.
Source : Wikipedia